A Quick Guide For Marketers To Grow Your Brand On TikTok In 2021

Tiktok Marketing

TikTok is an amazing short form video sharing platform in the social media world. It offers a wide range of filters and video effects to attract your target customers and encourage people to follow your profile page. 

Are you wondering how to promote your business on TikTok? 

TikTok offers endless opportunities for users to utilize this platform and go viral with larger audiences. If you want to reach a wider audience with your product and service, especially when you do it without any cost, you must focus on TikTok growth for your business. This article will help you to grow your business and increase your audience engagement. 

1. Give Title Your Videos : 

Video Title is the best strategy to catch your audience’s attention and engage them to watch your audiences. It is really attractive because if someone scrolls your videos on the TikTok for You page, they just see a plain video, and they have no idea what your video is about. Providing titles to your videos increases the chance to increase user engagement. 

2. Keep Your Videos Simple : 

TikTok is all about short-form videos up to 3 to 15 seconds, and many people like to watch short videos. You can also post multiple videos in a single video that really engages with your audience. If you want to post a long clip, you can use TikTok live stream feature, which helps to communicate with your real-time followers directly. 

3. Make Use Of For You Page And Following Page :

TikTok offers two main pages as the For You page and the following page. If you open the app, you are directly visiting the “for you” page, and it shows endless videos based on your previous activities.  

  • For You Page – It is the main feed of TikTok, and you can see the trending videos and popular video creators inside this page. One of the unique features of the TikTok app is that you don’t need to follow any TikTok accounts to get videos. Because the For You page displays multiple videos to get a great user experience. 
  • Following Page – Inside this page, you can see the latest video created by your followers. You can also use the TikTok Discover page to find the trending hashtag challenges.

4. Promote Engaging Challenges :

Hashtag challenges are one of the most effective strategies to engage your audience and increase interactions. On TikTok, you can see users promote and participate in many challenges. Challenges encourage your audiences to create and recreate videos of themselves and upload them on TikTok with trending hashtags.

5. Connect With Your Audience Through Live Videos :

If you reach the 1K followers on TikTok, you can start to create live streams with your real-time audiences. Going live on TikTok is a great way to keep audience engagement that organically enhances your TikTok views and builds a strong relationship with your followers. Once you’re going to TikTok live, people will get a notification, which helps users stay until you end the session.

6. Always Follow TikTok Trends :

TikTok is one of the trendiest apps in the social media world. There are tons of trending contents live on TikTok every day. You can see a wide range of new features like GIF stickers, filters, video effects, and more. When you upload videos on TikTok, you can use all of these trending features to improve your video visibility. 

7. Follow & Unfollow Popular TikTok Creators :

Follow and unfollow popular TikTok creators is a great way to grow your followers and improve your marketing strategy. If you regularly follow and unfollow some TikTok creators, they can watch your profile after some attempts. So, you will get a chance to work with them and boost your followers count. 

8. Promote Videos In Multi-Channel :

If you really want to grow your TikTok followers, you can promote your brand to other social media platforms. Many people use this strategy to maximize their TikTok growth, increase brand awareness, generate sales and drive traffic to your website. For instance, if you have a large following on Instagram, you can share your TikTok videos in your Instagram stories. Then you will get the chance to establish your brand and product to a wider audience. 

9. Track Your Metrics :

TikTok provides a huge amount of analytics information in the app itself. You can use this analytics info to find where your audience comes from, their needs and interests, and more. Also, you can leverage when your audience is active online, which type of content is popular on TikTok.


These effective strategies will help you reach your brand to potential customers and generate your sales growth. TikTok offers tons of opportunities for creators and marketers to show their creative thoughts and increase social proof!

Author Bio

Alison Williams is a social media content writer who works at Flatfitty, she is an experienced social media analyst, and her passion is to contribute to engaging content for authority blogs and websites. You can also visit her online at Twitter.com!